ENG 4834 Fall 2018 Ned Stuckey

This course will introduce students to book and magazine publishing. Through lectures, discussion, simulations, workshops, meetings with publishing professionals and a variety of written assignments, students will examine the publishing process from the evaluation of manuscripts to the marketing of a finished product.

The first part of the course will be devoted to book publishing and will introduce manuscript evaluation, editing, design, production, promotion, advertising and budget analysis. Students will learn about the details of line editing, copyediting and writing catalogue copy as well as larger issues such as conceptual (or developmental) editing, acquiring material, drawing up a marketing plan and negotiating contracts. In order to put these skills into practice and learn to work with a group, students will participate in a book workshop in which simulated companies will create a "spring catalogue" of new titles.

Magazine publishing will be the focus of the second part of the course. We will discuss how to pitch ideas, meet deadlines and produce finished copy. Assignments will introduce students to fact checking, cutting, ethical problems and design. The unit will conclude with a magazine workshop in which each student will develop a proposal for a new magazine.

Finally, we will discuss the digital revolution and what it means for the publishing industry, books, magazines, copyright, libraries, and the way we read and organize ourselves as a society.