ENC 4218 Fall 2023 Neal

This course begins with the assumption that visual language is one of many available modes of discourse that neither displaces nor functions in isolation from other modalities. By studying visual rhetoric in various contexts, we will explore how rhetorical frameworks are applicable to some discussions and insufficient for others when studying the visual. Visual messages are present in print as well as in digital form, in film and television as well as on pages and signs, and in layout and design as well as in illustrations and photographs. Visual rhetoric is equally relevant in the Rembrandt exhibit at the MET as it is on the t-shirts of the patrons who visit each day.

This course will be divided into three modules beginning with defining key terms questions central to visual rhetoric: (e.g., How do we “read” or “make meaning of” visuals? How trustworthy are images? What kinds of argument can visuals make?) The second module will look at social implications of visual culture as they relate to power, surveillance, and various gazes. The third module looks at various sites of visual rhetoric that will give the class a chance to explore earlier theories in an array of meaningful contexts. Each module will include readings and smaller assignments that enact principles from the section.

Students will work on a larger multimodal essay or documentary video throughout the semester that will be accompanied by a critical reflection as the culminating project.